Vitabox Acquired by Cincy Brands

Cincy Brands has acquired Vitabox, a company launched out of Wilbur Labs in 2018. For the Vitabox team, it’s a meaningful milestone and the start of their next phase of growth. For Cincy Brands, it adds proven technology and operational expertise to help brands scale fulfillment and marketplace operations.

Wilbur Labs built Vitabox in 2018 to address growing friction with buying everyday essentials. At the time, shoppers faced an increasingly fragmented market where finding everyday essentials at low prices often meant dealing with shipping delays, inventory shortages, or questionable third party resellers. Vitabox solved these problems by sourcing the highest quality products from top brands while ensuring supply chain integrity, product authenticity, and competitive prices.

The goal from the start was to create a seamless shopping experience for daily health and household necessities. To achieve this, the Wilbur Labs and Vitabox teams developed proprietary technology to manage product data and distribution. This automation allowed Vitabox to reduce overhead, maintain high inventory levels for popular items, and offer competitive pricing at scale.

Vitabox’s infrastructure was stress-tested during the global pandemic, a period when the shift to ecommerce was accelerated by 5 years. As consumer needs shifted overnight, Vitabox expanded fulfillment operations to seven days a week and accelerated the onboarding of high-demand necessities like disinfectants and cleaning supplies.

Despite the volatility of that period, Vitabox maintained near-perfect customer satisfaction. Today, the company ships more than one million orders annually across Vitabox.com and major marketplaces including Amazon, Walmart, and eBay, maintaining a 99% customer satisfaction rating.

Cincy Brands is a technology-driven brand operator that understands the challenges of modern fulfillment. The companies joined forces to assist Cincy Brands' customers with Vitabox's logistics and distribution capabilities. Vitabox offers a robust infrastructure that solves key pain points for brands, including warehousing, order fulfillment, and marketplace management.

By integrating Vitabox’s technology and fulfillment, Cincy Brands plans to offer increased support and accelerate the growth of its 3PL (third-party logistics) customers.

"Order fulfillment and direct-to-consumer operations often become a top pain point for founders," says Sean Lee, Founder and CEO of Cincy Brands. "The capabilities of Vitabox solve those problems."

We’re proud of what the Vitabox team built, and grateful to everyone who helped it grow from an idea inside Wilbur Labs into a platform shipping more than one million orders to customers every year. We’re excited for the combined company to keep building the future of direct-to-consumer and marketplace fulfillment.