In 2019, Wilbur Labs’ research team asked a simple but radical question: Why are job-search platforms built for employers first rather than candidates? That insight led to the launch of Joblist, the first platform designed from the ground up to put the job seeker first.
Over the past seven years, Joblist helped more than a hundred million people search for jobs. Today, the company is entering its next chapter. Joblist has been acquired by BOLD, a global leader in career technology.
When we launched Joblist, most job-search platforms relied on employer postings to generate revenue. This led to an employer-first focus and product, where large sales teams sold postings to companies and listings were distributed en masse to generate as many applications as possible. Job seekers took a back seat to the companies’ preferences. We believed that dynamic was completely backwards.
Joblist, launched from Wilbur Labs by a team of industry veterans from ZipRecruiter and Google, approached job search differently from the start.
At the time, job seekers were used to sifting through thousands of irrelevant listings. It was stressful and isolating. Joblist solved this by building individualized guidance at scale. Instead of a simple search with little direction, users could take a short survey to get customized job recommendations, or use a proprietary smart search designed to surface better results than anything else on the market. Behind the scenes, custom-built technology transformed messy job listings into structured data, making the job-search experience faster and the results more targeted and personalized. The result felt less like scrolling through a database and more like talking to someone who actually understood what you were looking for.
That approach proved especially important in early 2020.
As the pandemic disrupted the global economy, the U.S. lost more than 22 million jobs in just two months. Unemployment levels surged. In response, the Joblist team accelerated its launch timeline, bringing the product to market six months earlier than planned.
What followed was one of the fastest expansions in Wilbur Labs’ history. Within months, Joblist launched in Canada, the UK, and Australia, quickly scaling to serve job seekers in multiple markets and job categories. What helped make it so effective was that it didn’t just focus on a specific industry. From the start, it served everyone from warehouse workers, mechanics, and cooks to health care professionals, lawyers, and law enforcement officers. Over time, the platform grew to power hundreds of millions of job searches, ingesting and standardizing millions of listings each month to simplify and improve the search experience for job seekers.
During the Great Resignation, when tens of millions of Americans left their jobs, Joblist introduced Joblist Employer, a self-serve recruitment tool, to support companies desperate for qualified candidates. It turns out, putting job seekers first is better for everyone. By matching them with roles that genuinely fit their skills and preferences, job seekers received hyper-relevant opportunities, but employers also got higher-intent candidates. This offered companies, particularly small and medium-size ones, a cost-effective way to hire quickly. Since it was introduced, Joblist Employer has helped generate tens of thousands of applications while lowering barriers to hiring.
Now part of BOLD, Joblist continues to reimagine how job seekers find the best opportunities.
BOLD leads some of the world’s most trusted career-focused brands, including MyPerfectResume, Monster, FlexJobs, and CareerBuilder. BOLD’s products and services are designed to support job seekers at every stage of their journey, from résumé creation to application support and beyond. Both Joblist and BOLD share a commitment to empowering job seekers, and with BOLD’s continued investment in AI—including its Sonara platform—the future of job-search tools has never been more exciting.
Joblist started as an idea inside Wilbur Labs: a belief that there was an opportunity to build a truly job-seeker-first experience. We’re proud of the team that made this possible. And we’re excited to see what Joblist and BOLD build next.
Wilbur Labs is a startup studio. We turn bold ideas into market-leading companies.
Learn More →